
Overweight among Brazilians has jumped 20 percentage points in 18 years. In 2024, 62.6 percent of the population were overweight, compared to 42.6 percent in 2006. Obesity (body mass index equal to or greater than 30 kg/m²) doubled, rising from 11.8 to 25.7 percent of the people.


The data were released this week by the Ministry of Health and come from a phone survey conducted in all state capitals plus the Federal District.
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Physical activity during commuting decreased from 17 percent in 2009 to 11.3 percent in 2024 due to the greater use of ride-hailing apps and public transportation. Moderate leisure-time physical activity of at least 150 minutes per week, however, grew from 30.3 percent in 2009 to 42.3 percent in 2024.
Regular consumption of fruits and vegetables (five days a week or more) remained relatively stable, varying from 33 percent in 2008 to 31.4 percent in 2024.
The consumption of soft drinks and artificial juices (five days a week or more) dropped from 30.9 percent in 2007 to 16.2 percent in 2024.
Health Minister Alexandre Padilha believes that positive developments such as reduced soft drink consumption and increased physical activity have not been enough to reduce the incidence of chronic diseases like diabetes, hypertension, and obesity.
“As Brazil’s population ages, more people are developing chronic diseases. That’s why we need more care and prevention policies,” he pointed out.
Insomnia
For the first time, the survey looked at the Brazilian population's sleep patterns – 20.2 percent of adults in state capitals said they sleep less than six hours a night, and 31.7 percent of adults have at least one symptom of insomnia, with a higher prevalence among women (36.2%) than men (26.2%).
According to Padilha, this data show that sleep has been insufficient and interrupted throughout the night.
“This is concerning because poor sleep quality is directly related to weight gain, obesity, worsening chronic diseases, and mental health issues. These national data are noteworthy, and we will ask primary care teams to inquire about sleep,” he said.
Minister Padilha launched the Viva Mais Brasil (“Live More Brazil”) initiative, a national campaign to promote health, prevent chronic diseases, and improve Brazilians’ quality of life - Walterson Rosa/MS
Government initiative
At a ceremony in South Rio, Minister Padilha launched the Viva Mais Brasil (“Live More Brazil”) initiative, a national campaign to promote health, prevent chronic diseases, and improve Brazilians’ quality of life.
According to the ministry, BRL 340 million will be invested in policies to promote physical exercise.
The new strategy articulates and strengthens existing policies of Brazil’s national health care netwtork, the SUS, with measures focused on healthy nutrition, physical activity, comprehensive care, and access to quality information.
The plan seeks to encourage and support Brazilians to adopt healthy lifestyles, with actions in SUS facilities as well as the private sector, expanding the reach of health promotion policies.
The campaign includes ten commitments to live longer and better:
- more exercise and an active lifestyle;
- healthier eating habits;
- less tobacco and alcohol consumption;
- better health in schools;
- fewer chronic diseases;
- more vaccination throughout Brazil;
- more autonomy and empowerment;
- better digital health services;
- a culture of peace and less violence; and
- more complementary practices.